Marketing Leadership That Backs You
Our expertise revolves around the various challenges that brands face before, during, and after executing marketing plans to produce long-term success. Let us lead you through the ambiguity and navigate a clear path of marketing enablement to increase your customer engagement efficacy.
Brand & Growth Strategy
Define, map, and anchor around your business goals.
Who are you/who do you want to be: Brand Vision, Objectives, and Positioning
What/Who do you stand for: Customer Lifecycle Planning and Marketing Segment Alignment
Why would someone choose you: Brand Strategy, Key Differentiators and Value Proposition
How do your operations support your goals: Roadmap Planning and Management
How will you measure success: Business Measurement and Analytics for Data-driven Optimization
Marketing Operations
Evolve from checking the box to getting it right.
Is your team hitting the mark: Execution Assessment and Best Practices Definition
Are your processes effective and cost-efficient: Standard Operating Procedure Improvement, Process Adoption, Budget and Expense Evaluation
Does your team have the proper resources: Resource and Vendor Selection Methodology (Automation Tools, Channel Partners, RFP Criteria)
Workforce Planning & Enablement
Build, educate, and support your workforce.
Build/Redefine the team to achieve your vision: Organization Design/Structure, Role Alignment and Selection (RACI Audit & Enhancement)
Enable your practitioners to grow & succeed: Education, training, mentoring via individual and group workshops (e.g. SEM+AdWords, DMPs, Media 101, Advanced Measurement, Sales Enablement)
Enable your managers and leaders to succeed: Leadership coaching for maximum impact (Transformation, Measuring Success, Avoiding Pitfalls)
Ad Hoc Consulting
Get the backing you need in any situation.
Consulting for Executives, Managers, and Practitioners. MTM will ensure that you are equipped and confident to advance toward your goals. We'll be your soundboard for gut checks and will transform your deliberation into reassurance, action, and results. And we'll cut through the fluff and clutter to simplify paths to success.
